- Cours (CM) -
- Cours intégrés (CI) -
- Travaux dirigés (TD) 30h
- Travaux pratiques (TP) -
- Travail étudiant (TE) -
Enseignement proposé en : à distance
Description du contenu de l'enseignement
Throughout the year, students will put into practice the skills they have acquired throughout their training by working as part of a team on a university institutional site. Through this experience, they will be able to improve their skills in development, writing, graphic design and web project management, and will be able to contribute in a concrete way to all aspects of web site management. This project is supervised by regular meetings during the year and followed by several specialists.
Compétences à acquérir
- Defining a marketing strategy to meet the goals for an organization
- Implementing that strategy over the year, measuring its impact an adjusting it to perform better as the year progresses
- Maintaining the activity on the website including:
- Writing and publishing regularly on the blog
- Updating a website content
- Refreshing old / out-of-date content and pages
- Maintaining and runningsocial media accounts
- Improving SEO
- Reaching new audiences and increasing conversion on a website