This course is designed to teach students all the techniques to get the best possible ranking of a website in search engines. This will include an overview of the different SEO tools and a study of how the Google algorithm works. It will also include identifying and solving technical SEO problems, optimizing text, images and videos that will drive traffic to your website.

• know all the SEO levers and techniques to appear in the results of a search engine
• optimize a site in web referencing
• understand how a search engine works
• perform a search engine optimization audit
• plan a web referencing strategy