By the end of this course, students will have the key skills required to write articles in English for a wide variety of uses online, including for blog articles, web pages, and newsletters. They will identify the style and features of web writing, as well as the main criteria used by search engines to rank pages, and will also brush up their English language writing skills.

Teaching methods:

• Theory sessions provided either online or in person
• Written homework activities (writing content for the web in English)
• Translation from French to English
• Workshop activities
• Auditing real web content and identifying strategy and effectiveness
• Group work to create summaries of what has been learnt

• Writing fluently in English
• Translating web content from French to English
• Master English spelling and grammar, as well as register
• Identify a selection of keywords appropriate for a text and use them in a logical way
• Writing with the goal of converting the reader

• Have a solid understanding of written English syntax and grammar
• Have some experience reading different types of text online
• Have interest in web culture and in optimising their content for the web
• Have basic knowledge of HTML and CSS tags including <h1-6> tags and <meta> and <title> tags
• Have excellent English oral comprehension and good English oral expression.

• Have a basic understanding of the different ways customer can find and access content online (search engines, social media…)