This course is designed to provide the conceptual and practical knowledge needed to understand the implications of digitized marketing. Digital marketing encompasses much more the Internet. It touches Social Networks, Smart Phones, Loyalty programs, Facebook, Twitter as well as Web 3.0 objects.

The overall goal is to prepare students to be effective innovators. In that role, students, if they are to work in a marketing environment, shall join a new breed of marketers. Using new forms of marketing intelligence, they could contribute to new ways of considering product creation, manage advertising in a totally new manner and consider flexible pricing as a current reality.